Putting personality into personalisation…

This is how it should (Could) be: The curious active applicant finds their way to your career site. They ‘register’ with your organisation in one click by connecting their social profiles. Three things then happen instantaneously: Their values, motivations, behaviours and subsequent “culture fit” to the organisation are profiled ‘frictionlessly’ using their social “footprint”. They…

Marketing is the new HR: No it’s not…

Drawing parallels between HR and Marketing is not new. David Fairhurst recognised this when he ran resourcing for GlaxoSmithKline back in the late 90’s and was one of the first people in the HR profession to acknowledge and put into practice the beneifts of learning from your marketing colleagues when developing the employer value proposition.…

Engagement: Enough already…

As I emerge from quite a challenging and busy few months, one of the first blogs I read is about my pet subject – engagment – from Gemma Reucroft, who penned the rather excellent post called The E Word. In it she refers to an article recently published online by HR Magazine entitled “Whose job…