Putting personality into personalisation…

This is how it should (Could) be: The curious active applicant finds their way to your career site. They ‘register’ with your organisation in one click by connecting their social profiles. Three things then happen instantaneously: Their values, motivations, behaviours and subsequent “culture fit” to the organisation are profiled ‘frictionlessly’ using their social “footprint”. They…

Marketing is the new HR: No it’s not…

Drawing parallels between HR and Marketing is not new. David Fairhurst recognised this when he ran resourcing for GlaxoSmithKline back in the late 90’s and was one of the first people in the HR profession to acknowledge and put into practice the beneifts of learning from your marketing colleagues when developing the employer value proposition.…

Social recruiting technology grows up…

Back in November I blogged about the biggest language and personality study ever undertaken and the fact that researchers confirmed they were able to assess your personality by scanning your Facebook likes and status updates. At the time, the research findings got very little coverage and those that did hear about it were very sceptical. I said I…